Thirty years
turning millions of people
into fans.
Brand, creative, and campaign leadership for CBS, NBC, FOX and Paramount +. Repeated #1 launches in a market where most launches fail.
100+ Launches
New Show & Season
4 Networks
CBS, NBC, FOX
Paramount+
200+ Million
Fans
#1
Across Every Genre
Every Network
8 Super Bowls
Campaigns & Launches
SELECTED WORK
CBS / Paramount+
SURVIVOR
#1 reality show. Streaming audience doubled.
Paramount+
STAR TREK: DISCOVERY
Record-breaking signups, #1 show on service.
CBS
TRACKER
#1 show, launched after Super Bowl LVIII.
25 million
NBC
THE VOICE
#1 new show, 11.8 million.
Season 2 launched after Super Bowl XLVI.
CBS
FBI
#1 new show, 11.9 million.
CBS
THE EQUALIZER
#1 new show, launched after Super Bowl LV.
20 million
CBS
THE GRAMMY AWARDS
18.7 million.
CBS
LOVE ISLAND
The one everyone asks me about.
Paramount+ / Fortnite / Kid Cudi
STAR TREK / FORTNITE
First-of-its-kind player game experience. ​
Star Trek inside Fortnite, with a new Cudi single.
Sampson Williams
Marketing Executive
I've spent thirty years convincing millions of people to watch something they'd never heard of.
#1 launches for CBS, NBC, FOX and Paramount+ including Survivor, Tracker, Star Trek: Discovery, FBI, The Voice, plus five shows launched after the Super Bowl, the highest-pressure stage in the medium.
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It was never about shouting louder. It was about knowing an audience so completely, their hopes, their fears, what they actually want from their lives that they stopped feeling like a target and started feeling like the reason the whole thing exists. That's the difference between advertising at people and inviting them into something.
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A marketing organization is only as good as the people in it. If there's one thing I'm proudest of across thirty years, it's this: talented people did their best work, and they stayed. I know how to build a team people don't want to leave.
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Today I bring my experience to brands and organization beyond entertainment, helping leaders sharpen positioning while turning strategy into engaging creative. ​​​​
Contact
Let's talk.
Open to marketing leadership roles.